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Welcome emails from two real flows.

8 welcome emails: the Transparent Labs flow and the WAG flow, each from the first hello to a first order.

Why these work: A welcome email is the first thing a new subscriber reads from you. These lead with the offer or the best seller, prove it with real reviews or ingredients, and keep the button near the top.

Transparent Labs

Welcome flow, 4 emails

From the first hello to their Subscribe & Save offer, with no discount code.

How it was built
  1. Joins the email listTransparent Labs

  2. Straight away

    Welcome to Transparent LabsEmail 1

  3. Day 1

    28g protein, 1g fat. That's the scoop.Email 2

  4. Day 3

    What 58,934 five-star reviews sayEmail 3

  5. Day 6

    10% off and free shipping, every orderEmail 4

WAG

Welcome flow, 4 emails

Delivers the pop-up's 15% straight away, then gives three reasons to use it.

How it was built
  1. Signs up through the pop-upWAG

  2. Straight away

    Welcome to the wolf packEmail 1

  3. Day 1

    Hours, not minutesEmail 2

  4. Day 2

    Read the back of the packEmail 3

  5. Day 3

    Your 15% is still hereEmail 4

See all 14 emails
Built on these brands' real products to show our work. The brands did not commission them.

Your store, next.

Send us your store's link. We'll build a pop-up and one welcome or campaign email for your store, free. No call needed.

Daniel Kapanen, [email protected], +358 44 988 0079