A welcome flow that sells with no discount code.
Transparent Labs sells sports supplements and built its brand on showing exactly what is inside. The welcome flow has one job: turn a new subscriber into a first order without a code, because their real offer is Subscribe & Save.
Built on these brands' real products to show our work. The brands did not commission them.
Every email, in the order it sends
Tap any email to read the whole thing on a phone screen.
The flow starts when a shopper
joins the email list
- Straight away
Email 1
Welcome to Transparent Labs
Welcomes the new subscriber and shows the range.
- Day 1
Email 2
28g protein, 1g fat. That's the scoop.
The best seller, Grass-Fed Whey: 28g protein, 1g fat.
- Day 3
Email 3
What 58,934 five-star reviews say
The proof: what 58,934 five-star reviews say.
- Day 6
Email 4
10% off and free shipping, every order
The offer the store already has: 10% off and free shipping on every Subscribe & Save order.
It stops the moment they buy.
Nobody gets a reminder about something they already bought.
What the test showed
Before it went live, the whole flow was sent to a real inbox. All 4 emails arrived in the right order and every image loaded.
Send test to a real inbox, 1 October 2026.
What it means for your store
A welcome flow does not need a discount code. Lead with what the brand already does best, prove it with real reviews, and make the offer the store already has.
Questions about this build
Other flows we built:
Why no discount code?
How far apart are the emails?
Would this work for my store?
Your store, next.
Send us your store's link. We'll build a pop-up and one welcome or campaign email for your store, free. No call needed.
Daniel Kapanen, [email protected], +358 44 988 0079